For almost 20 years, Dores had worked with a consistent visual identity. However, to maintain our position as a sustainable brand - both in terms of product development and design - we entrusted the brand refresh and the creation of a new catalogue to the design studio Overpriced. Through a close and warm collaboration with Overpriced designer Eva Abduliņa and Gateris Works, we optimised the house range and rethought the way homes are customised. This process resulted in a new visual structure for the house portfolio, a renewed brand identity, and the new Dores house catalogue.

Latvian Design Award ceremony

Once the updates to the brand, communication, and house projects had stood the test of time and received positive feedback from our clients, we felt it was the right moment to submit the work for broader evaluation. More than 120 projects were submitted to the Latvian Design Award overall. In strong competition and under the assessment of an international jury, the Dores house offering and communication design received the main award in its category - The Best Service Design.

One of the key challenges we aimed to address together with the extended team was the overly wide range of house projects. Our goal was to simplify the decision-making and purchasing process for clients. Using existing Dores house projects as a foundation, we developed "The Home Family" of five houses - ranging from a compact holiday home to a spacious family house.

In addition, we introduced an exterior design catalogue, allowing clients to choose from a range of variable elements so that each house can gain a unique character without complicating or extending the production process. We also expanded our visual tools with new house and interior renders, as well as high-quality photography. All of these newly developed tools were later brought together in a catalogue that serves as a practical guide to building a home.

Both the Dores brand renewal and the optimisation of the house portfolio are built on previously developed solutions, ensuring that historical investments are respected and retained. By developing "The Home Family" offering, we highlighted our long-standing experience and proven solutions. Through a reduced selection of five Home Family projects, the Dores house portfolio has become a guide to a calm, conscious, and confident home selection process.

You can explore the Dores Home Family here, or sign up to receive our catalogue.